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<title>The Ink Blot</title>
<link>http://www.duzioink.com/</link>
<description>A marketing reflection blog to encourage thought.</description>
<lastBuildDate>2011-07-06 13:58:04</lastBuildDate>
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<title>A Brand and Branding</title>
<description><![CDATA[So what exactly is a brand? I’ll give you a hint: it’s not a company’s advertising or logo. Those things are controlled by the company. Instead, a brand is the customer’s gut feeling about a product, service, or company. People crea]]></description>
<link>/blog/2011/07/06/8-a-brand-and-branding</link>
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<title>Clutter and Barriers to Competition</title>
<description><![CDATA[Today’s competition—competition that’s so pervasive we can’t even see it—doesn’t come from direct or even indirect competitors. It comes from the extreme clutter of the marketplace. There are five forms of clutter: (1) product c]]></description>
<link>/blog/2011/07/06/7-clutter-and-barriers-to-competition</link>
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<item>
<title>Made is America?</title>
<description><![CDATA[My wife is expected to bring our first son into the world any day now so as you can image the past few months have been filled with lots of baby shopping. Being a marketer I look at store displays, ads, labels and even materials while shopp]]></description>
<link>/blog/2010/01/23/3-made-is-america</link>
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<title>A Brand is Built on Love</title>
<description><![CDATA[Why does your organization exist? Is it to make money by any means possible? Are you in the business of reaching for your clients’ wallet before you reach their trust, hearts or mind? I doubt that any organization would admit that they ar]]></description>
<link>/blog/2009/11/30/2-a-brand-is-built-on-love</link>
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