Adverting Design is the look and feel of your product or service to your prospect or intended audience. It is product, service or message focused. The purpose of advertising design is to present a call to action to your intended audience in a clear, clean, professional way. Advertising Design builds on the foundation set by Establishment Design. The same “Big Idea” that is present in your corporate identity should be present in your advertising and marketing mediums. This is important if you would like to accomplish synergy in your marketing campaigns.
Our idea behind advertising design is to create a visual medium that successfully adds value to the person on the receiving end of it. While creativity is key, it is also very important to know the person that you would like to receive your message. Giving a brick of gold to a person who fell out an airplane is of no value. However, a parachute would be priceless. Strategic marketing combined with creative design would ensure that the right message with the right visual appeal is put in reach of the people who need it most. Advertising design includes mediums like billboards, magazine spots, newspaper ads, handbills, flyers, book covers, packaging and the list goes on.
To learn more about our approach or to become a client of Duzio Ink, contact us.