Depending on your message, product or service email marketing has the potential yield the highest return on your marketing investment (ROMI). Email marketing campaigns are relatively inexpensive and has the potential to reach vast members of your target audience. The major barrier to email marketing campaigning is the spam and junk mail (just like direct mail). The key to overcoming this hurdle is targeting your approach and providing both meaning and value to your audience. Blindly email blasting your message, product or service to a few thousand email addresses is a waste of opportunity. By using data gathering about your intended audience a campaign can be created that adds value to your intended audience and in return your message, product or service reaps the reward.
Email marketing can yield immediate results but many times the opportunity lies in the seeding or your message, product or service. Most of the time in marketing a campaign would have to touch a prospect 3, 5, 7 or more times before a decision to commit is made. An effective marketing strategy could use the email campaign to plant, a direct mail campaign to water and a conference, event or webinar to harvest. There are many creative ways to incorporate email marketing into any organization. The questions as will it be effective for what you have to offer and how effectively your organization can measure the results and follow up accordingly.
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