We use the term organic search and search engine optimization interchangeably. We define organic search as the systemized coordinated structuring of information that is relevant to the intended audience. The search engines have made marketing an even playing field with this respect. Large corporations and small businesses can compete side by side in this field of play. There is also a tremendous benefit for the receiver of this information because they can choose the medium that best satisfies their need. What this suggests is amazing. A creative mind with great marketing sense and a feel for what their audience is looking for can use their $2,000 monthly marketing budget to outperform a large corporation with a significantly larger budget.
This may sound simple but the reality is that there are many rules and guidelines that must be followed in order to successfully achieve organic search marketing success. We feel that the need of the receiver or intended audience is at the heart of this web marketing approach. Without understanding the intended receiver of your message, product or service spending marketing dollars based on a few key words or robots would be a tremendous waste time for the person who actually receives your message. The problem is that when your targeting is off, regardless of how many bullets you put in the barrel, you won’t hit a thing. Refine your targeting, adhere to the rules and be creative in the approach. The best way for an organic search campaign to be successful is to provide substance that is thoughtful, respectful of your receiver’s time, and targeted so that you’re not wasting anyone else’s time either. To learn more about our approach or to become a client of Duzio Ink please contact us.
Successful search engine optimization marketing must be designed based on the type of visitor you are trying to capture. Some visitors are looking for information, other visitors are looking for a brand and the remaining visitors are looking to buy. How do you build a website that coverts all three & how do I search engine optimize my website for all three? That's where we come into play. Our team of search engine optimization experts dominate some of the largest markets in the United States using this three pronged strategy:
Targeted Informational Marketing: Your website can be a blackhole to most website visitors, either the information doesnt apply to their need or it's just simply lacking in content. A major accomplishment of any website is building and collecting the content needed to cover your product. What is the next step? The next step is to keyword optimize the articles and then submit the articles to the various search engines. Submitting articles to a search engine? Yes, you can write an article about being the best roofing company in Michigan and search engine optimize that article under various phrases of the best roof contractor in Michigan. This is informational marketing, we wil help you develop the content and then use that content to target specific questions web browsers are asking the search engines.
Branded Marketing: Your Brand, Do you have one? Is there potential clients looking for you online? Many experts estimate that over 82% of decision makers will have thier decision impacted by the internet. With that said, how is your brand performing? Does your website appear when your company name is searched? When your industry is searched do you appear on page one? Our clients do and they benefit because when a web browser is looking for a brand (20 years in business, experience handling a certain issue, are you part of the BBB) and doing a search for something like tile roof san antonio thier website is on page one and in most cases number 1 or multiple times on page one.
Bluebird Marketing: Blue bird marketing is a term we use to describe web browsers that need help right now and are using the internet to just get a contact number. This is where mapping optimization comes into play. Our data demonstrates that mapping optimization will generate one email lead for every three calls generated to your office. In other words, you need to be on page one under the google business places, yahoo business center and bing business center if you want to battle for the web browsers that want to buy and are looking for contact numbers.