We use the term organic search and search engine optimization interchangeably. We define organic search as the systemized coordinated structuring of information that is relevant to the intended audience. The search engines have made marketing an even playing field with this respect. Large corporations and small businesses can compete side by side in this field of play. There is also a tremendous benefit for the receiver of this information because they can choose the medium that best satisfies their need. What this suggests is amazing. A creative mind with great marketing sense and a feel for what their audience is looking for can use their $2,000 monthly marketing budget to outperform a large corporation with a significantly larger budget.
This may sound simple but the reality is that there are many rules and guidelines that must be followed in order to successfully achieve organic search marketing success. We feel that the need of the receiver or intended audience is at the heart of this web marketing approach. Without understanding the intended receiver of your message, product or service spending marketing dollars based on a few key words or robots would be a tremendous waste time for the person who actually receives your message. The problem is that when your targeting is off, regardless of how many bullets you put in the barrel, you won’t hit a thing. Refine your targeting, adhere to the rules and be creative in the approach. The best way for an organic search campaign to be successful is to provide substance that is thoughtful, respectful of your receiver’s time, and targeted so that you’re not wasting anyone else’s time either. To learn more about our approach or to become a client of Duzio Ink please contact us.