Companies big and small around the world owe a thank you to Jeffrey Brewer for wonderfully presenting this new marketing concept to the world. It was introduced to the world in 1998 and already it has become a common term internationally. Depending on the strategy, and in the hands of the right mind, this is a wonderful tool for the good of any company that can gain from having an online audience.
This online marketing strategy isn’t to be confused with the cost-per-thousand impression model that preceded it. Cost-per-thousand impressions are just that. That strategy involves paying for people who may not necessarily be a part of your intended audience looking at your ad or rather your ad showing up on a page that they may happen to be looking at. Pay-per-click is a more exact science. A member of your intended audience clicks and then you pay for that click. The clicker is purposely looking at your message, product or service and you pay your service provider for this click. The key is making sure that the person that is clicking on your ad is the one that you intended to click on it. Knowledge of your market, the right analysis and a creative mind comes in handy when implanting a great pay-per-click campaign.
To learn more about our approach or to become a client of Duzio Ink, please contact us.