Viral Marketing takes the cake when it comes to creativity in creating a marketing platform. We use the term platform here instead of campaign because viral marketing is a buy-in. You have to get your intended audience exciting, interested, willing to take action and willing to participate in your intended purpose. In many cases the vehicle of this medium is social tools like Facebook, MySpace, Twitter, Digg, Flickr, or Vimeo to name a few. The recent presidential race is a historic example of how powerful viral marketing is.
With the right mind a viral marketing platform can be a relatively low cost addition to many pre-existing marketing campaigns. While this shouldn’t be the primary source of marketing for any message, product or service it serves as a great add-on. With the right execution it’s like adding an exponent to an existing campaign (i.e. your marketing campaign squared to the “V” power). Imagine the impact on your brand of having an interactive, call-to-action that is easy to participate in and exciting enough that participants would want to invite friends and family to also participate.
To learn more about our approach or to become a client of Duzio Ink, please contact us.