Proven, versatile and measurable, direct mail marketing has a long history of successfully expanding a company’s customer base and increasing profit. Direct mail is one of the most common forms of direct marketing and has remained steady for nearly the last decade with 47% of adults still responding to it. Direct mail marketing involves marketing communication to your consumers through the postal service. Direct mail is a form of advertising in which advertisers send solicitations, printed mail ads, letters and more to large groups of consumers. This bulk shipping method often reduces costs, but more importantly is sent to targeted mailing lists to maximize your prospective response rate.
Direct mail uses are often only limited by the imagination of the one advertising. Creating an ad that appeals to a considerable amount of people and then using direct mail as a form of directly delivering that message to the consumer is what makes this form of direct marketing so attractive. Even in this digital age of email and Internet, consumers may walk away from a television ad or flip past a newspaper ad, but everyone still has a real mailbox that they will eventually check. Direct mail puts your message in the hands of the consumer at a time they are likely to read it. Using bulk mailing, your message can be distributed as narrowly or as broadly as you want.
Our belief is that “junk mail” doesn’t work, but using highly directed targeted mail will almost always work! A variety of techniques are employed to ensure that consumers read your ads. Targeted mailing lists are often employed. A targeted mailing list is a type of mailing list that is directed at a particular group of people based on some characteristic (s) they share, such as gender, age, location or shopping patterns. Many advertisers attempt to make the mailing appear personal, using fonts that resemble handwriting. Other techniques include: using first class postage, irresistible offers, continuous mailings, and more.
To learn more about our creative marketing approaches or to become a client of Duzio Ink, please contact us.