The media is highly visual and with the right ad, television and radio advertising will attract the attention of viewers and listeners and create an inevitable buzz. Television and radio advertising are capable of reaching thousands, even millions of people at one time. Television and radio advertising involves reaching consumers via visual and audio means. Also known as Broadcast Marketing, television and radio advertising tend to be the most thought of form of advertising, however, due to its’ effectiveness they also tend to be the most expensive. According to statistics, the average American watches 1,500 hours of television a year and spends nearly 20 hours every week listening to the radio- taking advantage of these statistics can be essential to building your brand awareness and driving business through these controlled messages. Our mission is to execute your marketing campaign and capture leads.
A commercial shown during a television show is the most common type of television ad, these commercials are usually called “spots” and generally last between 30 and 45 seconds. The purpose of a commercial is to get enough information to the consumer to persuade them to do something- buy a product, call a phone number, or visit a location. An infomercial is less common, but just as effective. Infomercials are longer commercials that usually last 30 minutes to an hour in length and go into detail about the product being offered. A sponsorship is another form of television advertising that involves a company sponsoring a particular program. In return, the show will place their product in the show, mention it in the credits or right before or after a commercial break.
Radio ads are generally short, but highly effective with the use of catchy tunes or phrases to help the consumer remember the product. Ads played during the morning and afternoon rush hours tend to have the highest levels of success because this is the time when the majority of the consumers are in their cars listening to the radio. Sponsorships are more often used with radio as most programs are sponsored by a company. The sponsoring company will be mentioned a certain number of times during a program in return for their financial sponsorship.
To learn more about Broadcast Marketing or to become a client of Duzio Ink contact us.