Why does your organization exist? Is it to make money by any means possible? Are you in the business of reaching for your clients’ wallet before you reach their trust, hearts or mind? I doubt that any organization would admit that they are in the business of earning a quick buck by creating a lust for products and services that are of no value and serve no purpose. I’m sure that it’s not intentional but that is what happens when businesses look first at the wallet of potential customer instead of looking at the need of the individual. It’s not rocket science. It’s not even hard. It’s a change in the way you think. It’s treating human-beings with the respect and care deserved at every level and at every opportunity. If you offer a product or service that fulfils the need of another human-being why not act like it. Genuinely present your product or service in a way that shows how much you care. Be genuine and be respectful. Love your customer, client and neighbor and watch how much your brand will grow.